Aug 13
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In a recent article in AdAge, Bert DuMars cites Forrester research which found that “only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer’s budget.” I won’t go into how to secure… Please visit Search Engine Land for the full article.
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Innovating In The B2B Search Space: Testing Geo Bid Multipliers